Pathway 02 — Content Management
Ongoing social media support for founders done with managing the feed on top of running the business.
In this issue
Editor's letter · pg. 02
Most of the founders we onboard onto a retainer aren't bad at content. They're brilliant at the actual work — and time-poor everywhere else. The feed slips. The posting goes quiet. The momentum they built three months ago disappears.
A retainer is the structural fix: monthly VIP shoot, edited reels, SEO captions, scheduling, cross-posting, analytics — under one roof, on a calendar, in a rhythm you don't have to think about. Posting compounds. Visibility compounds. The feed quietly does the work in the background.
Boutique by design — a small number of retainer clients each season. Priority scheduling. Locked pricing during contract periods.
Who this is for
If any of these is the inside of your head this quarter — a retainer is what you're describing.
No. 01
I'm tired of trying to be a marketing team on top of actually running a business.
Founder · Service BusinessNo. 02
My feed has been quiet for weeks. I want consistency without becoming a daily content machine.
Personal Brand · Service ProviderNo. 03
I want a creative partner — not just someone scheduling my posts.
Boutique Owner · Local BrandWhat's included · pg. 03
Every retainer pairs strategy, content creation, and management under one roof — the parts that usually live in three different vendors.
i.
Every post mapped to a content pillar and a goal — not a calendar guess.
ii.
A posting rhythm that runs in the background. Set the cadence, stop white-knuckling it.
iii.
Written for the algorithm and a human reader. Huntsville + service keywords baked in.
iv.
Monthly review so we know what's working — and what to retire.
v.
Feed aesthetic and voice stay aligned month after month.
vi.
A second brain on the brand — campaigns, story support, seasonal pivots.
Feature · pg. 04
01.
A quick call to see if a retainer is the right fit — for both of us.
02.
Content pillars, posting strategy, brand voice, monthly cadence — mapped.
03.
VIP Day → editing → SEO captions → posting → engagement → analytics.
04.
Review, adjust, let visibility compound month over month.
Content + Management Retainers · pg. 05
Strategic content created and managed under one roof — the full-service tier, for brands ready for ongoing visibility, not one-offs.
Starting at $1,500/month
For brands ready to stop posting reactively and finally build a steady, strategic rhythm online.
Starting at $2,200/month
For growing brands that need campaign-level content, story support, and priority service.
Management only · pg. 06
A lighter-touch option for brands with their own content — we handle posting, captions, cross-platform, and the rhythm.
Starting at $650/month
For brands with their own content who just need someone keeping the posting, captions, and rhythm on track.
Starting at $950/month
For established brands that need a cross-platform manager keeping the feed, calendar, and brand voice aligned.
She doesn't just create content — she builds the strategy around it. After our VIP Content Day, I had weeks of content ready and a clear direction for the first time.Morgan L. · Creative Entrepreneur · Retainer client
Visibility compounds. Showing up monthly — strategically — does more than three random shoot days ever will. A retainer means the content, the posting, and the strategy all move together.
Yes. Retainer pricing requires a 3-month commitment — that's the runway it takes to actually build momentum and let the data tell us what's working. Retainer clients also get priority scheduling and locked pricing during their contract.
That's exactly what The Social Presence Package and The Brand Management Package are for — social media management without the shoot day.
Cross-posting across Meta (Instagram + Facebook) is included on all retainers. Additional platforms outside Meta are available as an add-on at $75–150/month depending on scope.
Each retainer includes 15 minutes of engagement support per scheduled posting day — replying to comments, returning DMs from saved templates, and keeping the conversation alive while you focus on the business.
We start with a discovery call, then move into a deeper onboarding to map content pillars, brand voice, posting rhythm, and creative direction. Your first VIP Content Day is usually scheduled within the first 2 weeks.
Apply for a discovery call · Spring 2026
Retainer applications open. Discovery calls scheduled within the week.
Apply for a discovery call