The Social Audit
Starting at $150
For business owners needing feedback and visibility recommendations on what's already there.
- Profile + bio review
- Content observations
- Visibility recommendations
- Written summary you can keep
The Strategy Issue · No. 03 · Spring 2026Reels by KennyAudits · Calls · Blueprints
Pathway 03 — Content Strategy
Clarity before
you ever hit
record.
For small business owners doing all the things and still feeling stuck. Direction, not just more tactics.
FormatAudit · Call · Blueprint
Entry pointStarting at $150
OutcomeA real plan to post against
In this issue
- 01Why you're stuck on tactics, not directionPg. 02
- 02The strategic ladderPg. 03
- 03The four-step strategy processPg. 04
- 04Audits, Calls, Direction, BlueprintsPg. 05
- 05Questions clients askPg. 06
Editor's letter · pg. 02
You don't need more tactics. You need strategic direction.
If you're doing all the things — posting, batching, trying new hooks, checking what's trending — and still feel like nothing's moving, you don't have an effort problem. You have a direction problem. There's no clear answer to what you're trying to build, who you're trying to attract, or which content actually moves the needle.
Strategy work is the entry point — the part most clients skip and pay for later. Audits, clarity calls, creative direction, and full brand blueprints. Pick the depth that matches where you are. Walk away with a plan, not another idea.
Kenny — Founder + Lead Strategist
The Strategic Ladder · pg. 03
The client journey, mapped.
Most clients enter through strategy. From there, the path opens — single-day shoots, retainers, or a clean handoff to execute on your own.
i.
Social Audit
Profile + bio review. Visibility recommendations.
Starting at $150
ii.
Clarity Call
60-min strategy session. Posting direction.
Starting at $175
iii.
Brand Blueprint
Full visibility plan. 30-day roadmap.
Starting at $495
iv.
VIP Content Day
Strategic shoot day. Weeks of content.
From $950
v.
Retainer
Monthly content + management.
From $1,500/mo
Feature · pg. 04
The strategy process, in four moves.
01.
Choose your entry point
Audit, Clarity Call, Creative Direction, or full Brand Blueprint — based on the depth you actually need.
02.
Discovery
We unpack your goals, audience, and where the friction actually is in your visibility.
03.
Direction
A clear plan — pillars, hooks, posting strategy, and creative direction you can use this week.
04.
Execute (or pair up)
Take it and run, or pair with a VIP Content Day or a retainer for execution.
Strategy services · pg. 05
Pick your entry point.
From a quick profile review to a full brand blueprint. Match the depth to the season.
The Content Clarity Call
Starting at $175
For business owners needing content ideas and a clear posting direction — without overhauling everything.
- 60-minute strategy session
- Content brainstorming
- Hook ideas
- Posting recommendations you can use this week
Creative Direction
Starting at $150/hour
For campaigns, launches, photoshoots, and visual storytelling that needs a creative brain in the room.
- Campaign planning
- Shoot concepts + moodboards
- Visual storytelling support
- Feed aesthetic guidance
The Brand Blueprint
Starting at $495
For business owners needing a full visibility plan and roadmap — everything in one place before you ever hit record.
- Full social media audit
- 90-minute strategy intensive
- Content pillar recommendations
- Creative direction guidance
- 30-day content roadmap
- Follow-up recap with next steps
After our Brand Blueprint, I had a 30-day content plan I actually understood — and could finally execute against. The relief was immediate.Lauren P. · Service Provider · Brand Blueprint Client
FAQ · pg. 06
Questions before you choose an entry point.
We go deep on your brand, your audience, and your goals. I audit what you're already doing, find the gaps, build out content pillars, and hand you a plan you can start using tomorrow.
Start with The Social Audit if you want an outside-eye review of what's working. Start with The Content Clarity Call if you have ideas but need help shaping them. Start with The Brand Blueprint if you want a full visibility plan and roadmap before any execution.
Of course. A lot of retainer clients start with a Blueprint or a Clarity Call and decide they want ongoing support once they feel the shift.
Strategy is direction, not production. You'll leave with frameworks, templates, and a clear plan so you (or your team) can execute with confidence. Want content made for you? Pair it with a VIP Content Day.
Honestly, the perfect time. The Social Audit or The Content Clarity Call are designed exactly for the brand still figuring out positioning, pillars, and a posting rhythm that fits real life.
Pick your entry point · Spring 2026
Stop guessing.
Get a plan.
Audits, calls, and blueprints — pick the depth that matches your season. Personal reply within 24–48 hours.
Pick your entry point